Sloan School of Management
MIT
Cambridge, MA; http://mitsloan.mit.edu
The New Spin: Sloan produces MBAs who are as comfortable in the marketing department as they are in the IT department. The Center for eBusiness@MIT, one of many Sloan research departments, is one of the country's premier resources for cutting-edge e-business developments.
Key Professors: World Bank and U.N. consultant Amar Gupta explores how data mining reduces inventory levels. Erik Brynjolfsson, codirector of the Center for eBusiness@MIT, studies how infrastructure investment enhances productivity. Glen L. Urban examines how customer trust can be built online.
At
the Registrar: Brynjolfsson's "Introduction to E-Business" is a hot ticket; Urban's "Internet Marketing Strategy" is a perennial favorite.
ExecEd: "Developing an Internet Business Strategy" is a crash course on how to market products within the digital economy. $2,600; next session April 2-3; 617-253-7166, sloanexeced@mit.edu. "IT for the Non-IT Executive" uses case studies and hands-on exercises to help managers determine the technology critical for their businesses. $2,600; next session April 16-17; contact above.
More exec-ed programs.
Find application information and more on MIT's MBA program in our Web Guide.
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